In line with the signage style, the positioning of your signs is important in determining what is right for your business. What kind of space do you have for a display, and is that space an effective advertising point? Signs should be placed in strategic locations that will draw the customer’s eye in a non-intrusive way. Many businesses chose to place them near checkouts or waiting areas where customers will appreciate something to focus their attention on without feeling overwhelmed.
Before starting anything of course, it’s important to know what the purpose of this signage will be for you. Are you advertising your products or services, or are you sharing local news and events? Maybe you’re doing both, but whatever the case, you must pick a size and style that is conducive to your purposes. A wordy message will be lost and uneasy to read on a tablet sized screen, but simple advertising images may be perfect. Take time to explore your options and find out what is going to be the perfect fit.
A great message can be lost if it’s not implemented effectively. This makes properly scheduling the appropriate content very important. You should schedule your display to correspond with peak business hours and for various customer bases. For example, if you’re running a restaurant that sees a rush of elderly people in the morning and then another rush of young adults in the afternoon, you should schedule your messages to cater to those groups. Doing so couldn’t be easier with digital signage and almost all software allows for these changes to happen automatically.
If you’re convinced, give Digital Signsation a call at 651 633-2233. We have a lot of experience when it comes to digital signs and will work to find something that is perfect for your needs. We offer free quotes and financing is available, so call us today!