Today, digital signage is just as much for the business as it is for the customer and their experience in your location. Because of this, businesses need to carefully consider the needs of their customers and what they would find valuable when it comes to advertising. This may be a little intimidating at first, but there are a few things to think about that can help you get started.
The content of your sign is one of the most important aspects to think about. You want to come up with something that is both beneficial to the business’ bottom line, as well as to your customers to keep them pleased and coming back for more. In this, the content of your digital sign should be both meaningful and informational, while still remaining simple and concise. It may take some trial and error to come up with the perfect balance, but businesses do it every day. It doesn’t hurt to get feedback from your customers. This shows them you care about their experience and are willing to grow and change to suit their wants and needs.
With the technology we have available today, the options you have when it comes to digital signage may seem impossible to narrow down. The truth is, there are many choices, but only a few will be appropriate for your unique customer base. Smaller, centralized businesses tend to gravitate more towards tablet-sized screens because they don’t dominate the minimal space available. Larger, spread out businesses tend to go for display screens and bigger message centers since they have more space to work with and typically see more customers in their locations at a time. The larger screen is more conducive to spreading the message to multiple viewers at a time. Your budget will also effect this, but keep in mind the needs of your customers and what they would find pleasing.
Don’t forget to check back next week to see what else we recommend for our customers when going over their signage options. Or, if you’re ready, don’t hesitate to give us a call! Our Digital Signsation experts are available at 651 633-2233 and are ready to work with you to come up with the perfect signage solution.