Last week we covered a few tips for creating the best content for your new dynamic digital signage. Here are some additional tips to further improve your message and to reach the full potential of your investment.
Update Your System
Your software will commonly require periodic updates and it is always in your best interest to perform these updates as soon as they are available. They may increase security, patch a bug, or even add additional features to make your display even more eye-catching.
Keep It Fresh
Digital displays turn stale fast if the message is always the same. Viewers like to see new and real-time information, so providing regular content updates makes them notice your display every time. These updates can be easily scheduled before time so you don’t constantly have to take time to make adjustments. Just like you schedule your social media feed, you can schedule your digital sign message.
An attractive display is very important, and the basics of stationary sign design are much the same for dynamic digital signs. Your text must be readable, using a pleasing font and colors that effectively contrast against the background. Your images should be crisp, clean, and have the proper aspect ratio to give the best impression. Finally, keep it simple and avoid clutter so your message is engaging, but not overwhelming or confusing.
Give Viewers an Alternative
Undoubtedly, the simple design of your sign will always leave some information out that a viewer may wish to obtain. In these cases, always give them an alternative way to learn about your business or organization. Provide them with a website, QR code, phone number, or any other preferred method of contact so they can become further engaged with your message.
Content creation isn’t always plain and simple, but with these tips, you hopefully have a better understanding of the basic principals. If you are ready to make the investment in dynamic digital signage, don’t hesitate to give us a call at 651 633-2233. We proudly distribute and install the highest quality Watchfire signs and work closely with customers every step of the way, from financing, to design, to installation.